How To Use LinkedIn Polls For Your Business?
Here are 7 ways you can use LinkedIn Polls for your business.
- Uncover your Audience’s Goals
- Determine their Preferred Types
- Gauge Interest in New Product
- Qualified Prospects
- Identify Knowledge Gaps
- Determine The Audience
How To Use LinkedIn Polls For Your Business?
1. UNCOVER YOUR AUDIENCE’S GOALS
If you’re trying to come up with new content or promotional ideas for your audience but aren’t sure where to start, consider using a LinkedIn poll to ask your audience what their current goals are. A carefully worded LinkedIn poll with four distinct responses to choose from will help you narrow down what information and education your audience needs from you to achieve their goals.
2. DETERMINE THEIR PREFERRED TYPE OF CONTENT
If you want to take it a step further, you could even go back to your poll post once you’ve uploaded your first piece of new content to let respondents know that their feedback has turned into something tangible. This follow-up will help you build a stronger relationship and level of trust with your LinkedIn community, showing them that you really do listen to what they have to say.
3. GAUGE INTEREST IN NEW PRODUCT
This tactic will help you not only get instant feedback but also gather a list of people who may be interested in taking a more in-depth survey off-platform to help with further market research efforts.
4. QUALIFY PROSPECTS IN YOUR NETWORK
If you’re not getting a lot of engagement on LinkedIn, consider using a LinkedIn poll to start a conversation on a topic related to your industry. Choose a straightforward question and offer 2-3 answers for respondents to choose from. In your LinkedIn poll post, encourage your audience to leave comments to further explain their choice.
5. REVEAL YOUR NETWORK’S TOP PAIN
You likely help your customers in multiple ways, especially if you have a few different product or service offerings to choose from. If you’re in a transitional time of year or want to find out how you can add more value to your LinkedIn audience, use a LinkedIn poll to find out what problem is at the top of their list to solve over the next 2-3 months.
6. IDENTIFY KNOWLEDGE GAPS
Consider the different levels of knowledge that someone may have about your products or services and build your poll answer options around these different levels of understanding. The most common answers will give you insight that will help you determine whether you need to tweak your content marketing approach.
7. DETERMINE THE LINKEDIN AUDIENCE
A great way to do this is to encourage your audience to choose a category that best describes their role or industry. This simple, noninvasive question will help you gauge the predominant industry in your LinkedIn community so you can craft relevant and helpful content.
Conclusion
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Further reading
Is LinkedIn Still The Best Way To Find A Job?
Tips For LinkedIn Profile Optimisation to Secure a Job/Internship!
