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20 Cold Email Tips to Start Outbound Sales into Gear

Cold Email Tips
Cold Email Tips

Cold Email Tips: Cold email is like door-to-door sales. Cold emailing is the act of sending an email to someone you don’t know in hopes of building a business relationship. You are going to get a lot of no’s. Unless that is you learn how to write cold emails that convert. Cold emails only have an average open rate of just 14-23% to begin with.

Not only are you up against an unprecedented amount of inbox filtering and competition you have got to bring your game if you want to drive results with cold email. Statistic after statistic tells us that email marketing boasts one of the highest ROIs of all marketing techniques (as high as 122% in some cases). But if you want to achieve top cold email performance you need an approach that’s a little different from what other reps are using.

Table of Content

Cold Email Tips to Improve Responses & ROI

#1 Plain Text

It is a type of text used for email that contains only text without using images, stylized fonts, or hyperlinks. Using plain text Reason are some companies that have strict no-HTML policies for security and privacy reasons so in such cases when either the recipient has elected to turn off HTML for incoming emails some company contacts will only receive the plaintext version of your campaign.

It is an important Multi-part MIME (Multipurpose Internet Mail Extensions) bundles together a plain text version and an HTML version of the deployed email. In short, it will help you land in the inbox right now and in the future.

#2 Indirect ask

In indirect emails, the main point goes later in the message, after the details explanations or evidence. Using the indirect pattern in an email shows that you respect your reader’s feelings, which may be hurt by the main point. By building up to it you allow your reader to be more prepared to receive it. And mainly not composed a mail just for you but for them too. It all lifts up yos an important person in every responsibility.

#3 Opening Line

When someone receives your email they see three things…

  • Your name
  • Your subject line
  • A snippet of how your email starts

The opening sentence in your cold email can make or break the entire interaction. If you are spending hours optimizing your subject line for opens you should be spending double that writing your opening line. It’s your first chance to build rapport with your prospect and it frames the rest of your email.

For example: preview your emails on a mobile device(chances are your prospect will receive the email on his phone)…

#4 Take a page from great sales emails

cold email tips email page

Great Sales e-mail is an important thing to the businessman that’s made him/his responses. So now great sales e-mail is a trick to impress a mail receiver’s that given some deal and opportunity.

“On my side can we give some 5 tips to improve your skills”

  1. Keep your sales email subject line short and enticing
  2. When it comes to your sales email’s opening line, avoid beginning with, “Hi my name is …”
  3. Your sales email’s body copy should convey value by connecting your business to your prospect
  4. A strong close to your sales email give recipients a clear path to action
  5. A sales email signature should not be a distraction — nor should it be a source of client inspiration

#5 Remember the numbers (Preview Characters)

What are the preview text character limits for email clients?

Each email client displays a different number of characters in its preview text. These range between 40 and 140. It’s also to get your email opened in the first place.

Here are the numbers for the most popular email clients

  1. Apple Mail: 140 characters
  2. Gmail: 110 characters
  3. AOL: 75 characters
  4. Outlook: 55 characters
  5. Apple iPad: 87 characters
  6. Android & Windows phones: 40 characters

#6 Email Warmup Basics

The email warmup is a way you establish a reputation for a new email account and increase the email sending limit. The warmup process includes sending emails from a new email account, starting with a smaller number and gradually increasing the number of emails each day. When a user creates a new email account the email service provider gives daily sending limits. However, a fresh account can’t use entirely.

Email warmup is a process required to build a reputation and have a higher delivery rate. It takes 8-12 weeks to accomplish maximum deliverability.

The email is very well warmed before sending cold emails it will avoid the spam filter, deliver in the inbox and have a higher open rate.

#7 Social Proof

Social Proof is often used by e-commerce marketers as a way to increase sales. In simple terms, social proof refers to our belief that the actions of others are the correct behavior in a given situation.

Who are these amazing companies in my industry you’ve worked with?

First, if you’re not name-dropping here some might assume you’re not being truthful. And second, seeing names is a big deal.

For your next email make sure to mention some of those awesome clients you’ve worked with in the past and leverage their names to book a meeting.

#8 Cousin Domain

This way your most important emails will never end up in spam. Every Time a marketing department registers a cousin domain.

Because so many companies use cousin domains in their legitimate mail, ISPs can not be strict with them. Instead, they have to expend time and energy to determine if this particular cousin domain is legitimate or not.

With a separate domain dedicated to cold emailing you are ensuring that your brand’s official emails are delivered at a higher rate.

#9 Remember a daily sending cap

The worst thing you can do when it comes to cold email makes it various numbers in-game. So, It will be tiring when you try to book meetings through cold email, it can be tempting to send to as many email addresses as you can get your hands on as fast as you can. So whenever you’re setting up a new campaign make sure to also set a daily sending limit. Not all email automation software providers have that auto-enabled you don’t want to find that out any hard way as follows.

#10 Make it Scannable

Ever wondered why people started writing like this? The line for line?

People’s online experience is moving to mobile devices. That also means chances are your cold email will be read on a mobile phone.

 “scannable content is short, sweet, and to the point. Sentences and paragraphs are brief. Bold text and bullet points highlight key points. Links to other content are used to provide your readers with supplemental information”

#11 The 1-minute follow-up

If I call it the 1-minute follow-up. Does it go like this because that is something you’re interested in? If so, I’ve attached my calendar link below for you to book a quick call.

Bad example? Sure, but that’s beside the point. Because here’s the thing: you’re going to leave out that link you mentioned on purpose.

You’ll look as human as it gets and you’re getting your prospect’s attention twice within a few minutes.

#12 Clean your data

cold email tips data cleanup

Clean your data otherwise Data cleaning is the process of fixing or removing incorrect, corrupted, incorrectly formatted, duplicate, or incomplete data within a dataset.

So while it will take a few minutes out of your day it’s worth it to clean your data and make your emails look more personal in the process.

  • Examples from our side are
  • Company, Inc. or LLC
  • Emoticons [INSERT HERE]
  • MBA, WTF, etc
  • Company names that you can make sound more natural

Next time before you’re sending out your emails make sure to go through your file. Before you will thank us later.

#13 Multiple touchpoints

While this type of attribution considers every touchpoint in the buyer’s journey it values every touchpoint evenly.

Cold email is great but it’s not easy, so set it and forget it tactic. To get the most out of your cold outreach consider adding some extra steps.

For example, if a customer viewed a native ad and an email from Nike, each touchpoint would earn 50 percent of attribution credit. It will make you human. They’ll have a face and some background with the person who’s emailing them.

#14 Use redirection

A redirect is a way to send both users and search engines to a different URL from the one they originally requested.   

Sometimes our targeting can be a bit off. We either reach out to the wrong person or this person’s job description is just different than what you’re used to for that title.

There are a few things more difficult to ignore than When it seems you’ve already had a conversation with a direct colleague it will make saying no to you much harder.

For example, it redirects data from one program to another while brackets are only used in the redirection of files.

#15 Not getting any traction? Network instead

If your cold emails and your pitches aren’t working just see if people are interested in networking with someone in their industry. Chances are if you’re patient you’ll manage to strike up conversations around their needs later on which you can then solve with your product.

 #16 Personalize

Email personalization can increase your open rates, and click-through rates, boost sales and revenue and convert leads into customers. If you’re not already doing it, it’s time to start. It all begins with knowing a little about your customer besides their name.

You should reach out in a personalized way. But the best way to approach this would be to add a completely customized line in your email. But, it’s not your only option too.


The CAN-SPAM Act a law that sets the rules for commercial email establishes requirements for commercial messages gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

This CAN-SPAM act says: “Your email must contain an easy and straightforward way for your customers to opt-out from getting marketing messages from you, preferably an unsubscribe link.”

Example: Under the CAN-SPAM Act email content falls into three different groups:

Commercial content which advertises or promotes a commercial product or service. Some examples are promotions, sales emails, newsletters, and anything else that has commercial intent.

# 200 Words

This Data suggests the ideal length of an email is between 50 and 125 words. Emails this length had a response rate above 50%. A similar study found emails with approximately 20 lines of text, or about 200 words had the highest clickthrough rates. When in doubt, keep emails short and under 200 words. Run it through WordCounter.

For example: How do you count 250 words in an essay?

A 250 words essay will be 0.5 pages single-spaced or 1 page double-spaced. A standard single-spaced page contains 500 words.

#19 Copywriting


Email copywriting is the process of writing an email for a current or prospective customer to encourage a conversion. That conversion could be a reply, signup, a trial, or even reading your blog posts…whatever it is all of the copy in the email should be working towards this goal.

What about this one instead?

Wiza lets you create email lists from LinkedIn Sales Navigator. We only charge for validated emails. Emails written at a 3rd-grade reading level have the highest response rate.

These emails performed 36% better in terms of open rate than those written at a college reading level and boasted a 17% higher response rate than emails composed at a high school reading level.

#20 Use humor

In this case, first Knowing your audience is probably the most vital part of any successful campaign and this case isn’t any different. If you needed further convincing here are two clear reasons why you should use humor in your email campaigns:

  • Humour triggers an emotional response
  • Humour amplifies brand recall

For example

Divide your outreach up into geographic regions. Say one campaign is going out in December to prospects in New York. You can start your email along the lines of “Hey John, hope you’re not getting too cold over there!


At the end of the stage, we can see the 20 tips of Cold Email Tips. It’s all very useful and the best way for cold email even considering the other respective sites. It works for a friend or close colleague who won’t work in a strictly professional Correspondence. And it works in professional emails precisely because there’s nothing unexpected or remarkable about it. Hope you found this blog helpful and if it is so follow Publish Square for more blogs like this

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About the author


A Content Writer at PublishSquare who is passionate about Seo, Creative Writing, Digital Marketing with 2+ years of experience in Content Creation for blogs and social media.